hey, welcome to the club.
Starting Ambient Church, I focused on two key points I felt made AC unique and powerful: the idea and process of transcendence and transformation after an influence happening inside a holy location.
how do i properly design an identity to represent the key points?
image and research reference
blah blah blah at first i was inspired by catholicism but realized i had to branch off and use it as a starting point. eventually i moved onto forms and ideas found within the catholicism and religion itself. also used texture, glass, and the way it can affect the way imagery lives. while doing rsearch into the ideas and cores of religion i came across a graphic designer from the 18th century named louis jou, that used elegant typography dedicated to creating beautiful layouts for the church of christ